Panama-Pacific Exposition 1915
By Cheryl Keyser

 

From February 20 to December 4, 1915, a major international exposition stretched over six hundred acres along the waterfront in San Francisco. The ostensible reason was to celebrate the completion of the Panama Canal uniting two major oceans of the world for the first time, but it also signified that San Francisco, which had been so devastated by the 1906 earthquake was back and ready to do business.

The occasion was so momentous that the then California Governor Hiram Johnson declared it a legal holiday. In Arlington, Va., across from the Potomac River, President Woodrow Wilson pressed a golden telegraph key, which not only triggered the doors of the various exhibit sites to open, but also started the operations of the mechanical exhibits. Unfortunately, opening day was not very conducive to festivities as the weather - wet and blustery - was less than ideal for taking in all the myriad exhibits, events, and entertainment. But that did not seem to dissuade anyone from enjoying themselves.

World Fairs and Expositions have been around for several centuries. Whether held in New York (the last one was in 1964) or the 1904 St. Louis World's Fair, commemorated in the movie "Meet Me In St. Louis" with its indelible music sung by a young Judy Garland, these extravaganzas were filled with wonders to come in the world from technology to culture. They were also family affair with interests and activities to engage all family members.

The Panama-Pacific International Exposition (PPIE) may not be so well-known today, but it still attracts its share of collectors seeking all sorts of items. The many displayed on E-Bay range in price from $1.00 for an unsent postcard to over $5,000 for a "Medal Winner" vase. This was perhaps one of the largest expositions with 44 states, 58 California counties, and 42 foreign countries participating with a total of 80,000 exhibits.

It would be impossible in the space of this article to describe the whole Exposition; it has been the subject of several books dedicated to recounting its wonders. So we will follow the work of Christopher Klein written for the History Channel. He developed a list of what he calls the "Top Ten Draws."

Heading Klein’s list is the Ford Assembly Line.  It seems odd to think this was a major event, but we have to remember, the automobile industry was then in its infancy and people were thrilled to see how this machine worked. For three hours daily, a car rolled off the assembly line and was then sold to a local dealer.

Flying was also a new experience. Most people had probably never see a real plane, much less ridden in one. The Lockheed Brothers took visitors on a 10-minute flight on a hydroplane over San Francisco Bay while Art Smith did aerobatic stunts on his hand-built bi-plane.

The first transcontinental phone call was placed by Alexander Graham Bell when he spoke to the west coast. Attendees at the event could use a receiver installed at their seats to hear that first long-distance conversation and could even place one themselves.

To continue the theme of the Exposition, a 5-acre model of the Panama Canal was built at a cost of $500,000. The 23-minute ride on an elevated track, accompanied by Edison's voice describing the site, was another big visitor attraction.

A major highlight of the Exposition was the 43-story stepped Tower of Jewels. Located near the Exposition entrance, it was then the tallest structure in San Francisco. The "jewels" were 100,000 polished Austrian crystals and colored glass, which glowed in the sun and shimmered with floodlights during the night lighting up the entire Exposition.

A rather strange exhibit was the recreation of an historic deluge that occurred in Dayton, Ohio in 1913. Not only was it an odd element in a celebratory event, but it also featured a giant trying single-handedly to hold back the water.

Another curious exhibit was the two-story ascent of a passenger car located at the end of a steel arm. The 10-minute ride gave a dramatic view of the Exposition from the height of 235 feet.

And then there was the typewriter - rather the 15-foot-high typewriter. It was so large than an individual could sit on the keys - and it worked using a 100-foot-long ribbon.

The_Jewel_City_souvenir booklet.jpg.png (918598 bytes)The Palace of Fine Arts featured more than 11,000 items of paintings, sculptures, and other types of art in a 162-foot-high rotunda with artists from the United States and countries in Europe and Latin America represented. Not only were they noted artists, such as James McNeill Whistler and Winslow Homer, but also those more humble, as the sculptress Emily Clayton Bishop, from the small town of Smithsburg, Maryland whose work was presented posthumously by her two best friends.

After the Exposition closed, this Palace was torn down and rebuilt in 1960. It is the only Exposition building still on its original site.

And then there was Stella. This large painting of a nude woman was so designed that she seemed to breathe. She drew such a crowd that the 2-minute look, at the cost of a dime, brought in $75,000.

Hailed as a resounding success in its day, the Panama-Pacific Exposition of 1915 and its artifacts evoke a simpler past, and for those who are motivated to collect its historic items it represents an area still to be mined.

DID YOU KNOW?

While World Fairs and Expositions do not seem to attract visitors today in our interconnected world, they still continue. They are held approximately every 5 years, with the next scheduled to be held in 2020 in Dubai. To be considered an official "Expo," it must be sanctioned by the Bureau of International Expositions in Paris.

PHOTOS (top to bottom)

Modern day photo of reconstructed Palace of Fine Arts
Panama pacific poster
The Jewel City Souvenir booklet


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