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Welcome to
Looking back I realize a good idea and hard work were not enough to make us successful. We regularly worked with individuals and businesses who were smarter than us regarding an innovation we were considering. On several occasions with help from others and good fortune we avoided mistakes and were able to move smoothly forward to be the best we could be. In some ways our lack of experience helped because we had no preconceived notions and could think outside the box without prejudice. . . which allowed us to quickly grow from learning to leading the industry. Probably the most important policy we established over the years was to maintain one-on-one contact with our customers. As we expanded our market footprint we struggled to honor our pledge to regularly visit the people who make us successful. We listen to your comments, share our thoughts and in general try to develop a better understanding of what is going on in the industry. Sometimes the notions we gain from our experience at our shop are not the same as the general market, and it seems the more people, businesses, and communities with whom we network the better we understand how to adapt our plans for the future. One other crucial aspect of our one-on-one policy is after we visit and chat and assimilate the information, we must take a hard look at our business to see how we might change to improve our future. This is oftentimes the hard part of the process. Looking for mistakes we're making as opposed to blaming someone or something else is particularly hard for some of us. . . But necessary if we are to maintain control. We hope to make the right changes, but in no way can we rely on others to make those decisions for us. Going On the Road and touching base with our customers, clients, and readers and browsers is critical to our success. Talking to shop owners, show promoters, product and service providers, and our readers help us realize the next generation for American Antiquities. You have a much better chance for a good result if you make, instead of letting, things happen. Change is often not easy and should not occur if you're happy with the fruits of your labor. On the other hand, if you would like to do better, make it happen . . . We can help! See you On The Road ! Art |
December
2009 will mark our 16th year publishing The American Antiquities
Journal, operating our shop, the American Antiquities Gallery, and
maintaining a prominent web presence via 
